10 Question Commandments

The Art of Asking Good Questions

Herbert Lui
4 min readFeb 15, 2021

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Image: Changing the Letter by Joseph Edward Southall (1908)/Birmingham Museums Trust

“1, 2, 3, 4, 5, 6, 7, 8, 9…”

I’ve professionally asked questions for years. Clients pay me thousands of dollars to ask the questions I do. I’ve also asked recording artists who I do interviews with. I got good enough that A$AP Ferg told me our interview was the best one he’d ever done.

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd