Herbert Lui – Medium

Featured Book

75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career

2022

Stories

Herbert Lui

Outsmarting Obviousness

Against the tyranny of split attention and surface-level thinking

3 min readSep 7, 2023

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Outsmarting Obviousness

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Herbert Lui
in
SIMPLE

Asking Forgiveness, Seeking Permission

How each approach feeds a different part of your mind, and what that means

4 min readSep 5, 2023

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Asking Forgiveness, Seeking Permission

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Herbert Lui
in
Better Marketing

To Increase the Value of Your Work, Contextualize It Purposefully

Unlocking the immense value of how people perceive your work

3 min readSep 1, 2023

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To Increase the Value of Your Work, Contextualize It Purposefully

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Herbert Lui
in
SIMPLE

Life Is a Team Sport

When I interviewed Annie Duke, we discussed the writing process for her first book, Thinking In Bets. Duke had made writing a team sport…

3 min readAug 28, 2023

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Life Is a Team Sport

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Herbert Lui
in
SIMPLE

If You’re Not Like Everybody Else, You’ll Need to Learn Different Things

e.g., If you save money like crazy, maybe you need to learn to spend a bit

2 min readAug 27, 2023

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If You’re Not Like Everybody Else, You’ll Need to Learn Different Things

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Herbert Lui
in
SIMPLE

How the Award-Winning Creator of “American Born Chinese” Developed His Craft

Before it was a Disney show, American Born Chinese was a graphic novel. Here’s how creator Gene Luen Yang developed it

12 min readJun 14, 2023

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How the Award-Winning Creator of “American Born Chinese” Developed His Craft

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Herbert Lui
in
SIMPLE

In praise of problems, and how to develop a taste for them

3 ways to make your work, chores, and projects more enjoyable

9 min readMay 30, 2023

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In praise of problems, and how to develop a taste for them

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3

Herbert Lui

Much ado about names and descriptions

Describing your work so people know what to expect

2 min readMay 17, 2023

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Much ado about names and descriptions

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Herbert Lui

Don’t compete with ChatGPT at its own game: Go way beyond the basics

Whatever someone is asking you, they’re asking ChatGPT first

2 min readMay 15, 2023

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Don’t compete with ChatGPT at its own game: Go way beyond the basics

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Herbert Lui
in
Better Marketing

A.I. Will Eat 90% of Your Job as a Marketer, Editor, or Writer

These are the skills you’ll want to develop

3 min readMay 4, 2023

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A.I. Will Eat 90% of Your Job as a Marketer, Editor, or Writer

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Herbert Lui

Herbert Lui

Book Author

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd

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