Herbert LuiOutsmarting ObviousnessAgainst the tyranny of split attention and surface-level thinking·3 min read·Sep 7, 2023--1--1
Herbert LuiinSIMPLEAsking Forgiveness, Seeking PermissionHow each approach feeds a different part of your mind, and what that means·4 min read·Sep 5, 2023--1--1
Herbert LuiinBetter MarketingTo Increase the Value of Your Work, Contextualize It PurposefullyUnlocking the immense value of how people perceive your work·3 min read·Sep 1, 2023--4--4
Herbert LuiinSIMPLELife Is a Team SportWhen I interviewed Annie Duke, we discussed the writing process for her first book, Thinking In Bets. Duke had made writing a team sport…·3 min read·Aug 28, 2023--3--3
Herbert LuiinSIMPLEIf You’re Not Like Everybody Else, You’ll Need to Learn Different Thingse.g., If you save money like crazy, maybe you need to learn to spend a bit·2 min read·Aug 27, 2023--1--1
Herbert LuiinSIMPLEHow the Award-Winning Creator of “American Born Chinese” Developed His CraftBefore it was a Disney show, American Born Chinese was a graphic novel. Here’s how creator Gene Luen Yang developed it·12 min read·Jun 14, 2023--2--2
Herbert LuiinSIMPLEIn praise of problems, and how to develop a taste for them3 ways to make your work, chores, and projects more enjoyable·9 min read·May 30, 2023--3--3
Herbert LuiMuch ado about names and descriptionsDescribing your work so people know what to expect·2 min read·May 17, 2023--1--1
Herbert LuiDon’t compete with ChatGPT at its own game: Go way beyond the basicsWhatever someone is asking you, they’re asking ChatGPT first·2 min read·May 15, 2023--1--1
Herbert LuiinBetter MarketingA.I. Will Eat 90% of Your Job as a Marketer, Editor, or WriterThese are the skills you’ll want to develop·3 min read·May 4, 2023--34--34