Big things start small. Just keep pushing

Herbert Lui
3 min readAug 27, 2019

It’s an adage that guides how Amazon founder and prominent shareholder letter writer Jeff Bezos operates his businesses. He elaborates in an interview with CNBC:

“The biggest oak starts from an acorn. You’ve got to be willing to let that acorn grow into a little sapling, and then finally into a small tree and then maybe one day it’ll be a big business on its own.”

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd