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Don’t Become a Content Machine
Why your c̶o̶n̶t̶e̶n̶t̶ work should do more than try and go viral
6 min readOct 24, 2022
If you browse Twitter frequently, or even occasionally, you’ll probably have become very familiar with threads — when an author connects multiple tweets together by replying to himself or herself. (Old heads like me will still let the term “tweetstorms” slip out.)
People write a lot of threads, because people believe that Twitter amplifies threads. And of course, many enterprising Twitter creators have exploited this opportunity to their advantage; the problem is, of course, a lot of these threads start looking the same. There are some threads who call this out (the irony isn’t lost on me or the original authors, I’m sure):
