Don’t Become a Content Machine

Why your c̶o̶n̶t̶e̶n̶t̶ work should do more than try and go viral

Photo: Waldemar Brandt/ Unsplash

If you browse Twitter frequently, or even occasionally, you’ll probably have become very familiar with threads — when an author connects multiple tweets together by replying to himself or herself. (Old heads like me will still let the term “tweetstorms” slip out.)



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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: