Member-only story
Revision
Don’t just learn from the past. Learn from the future, too.
The most important lesson I learned from 7 years of strategies
Strategic thinking and tactical execution is one of the best skill combinations for anyone looking to step up their career. In particular, being able to think strategically is the key to adding more value to a company, and higher leverage in compensation. If you’re reading this, you’ve probably developed a strong competency for tactics, and are looking to pair it up with a competency for strategy.
Having put together marketing and content strategies for CEOs and business leaders for several years now, I’ve learned how simple this can be. While consulting companies and leaders may have made strategy look complicated and mystical, it’s actually deceptively simple.
A Strategy is Nothing More than a Plan
Strategy is the process of getting from where you are, with what you have, to where you want to go. You may know strategy to involve meetings, consensus, buy-in, forecasting, and bureaucracy. It’s a little known secret that that sort of strategizing — known as formal strategic planning — doesn’t create that much value for companies.
