Make twice, sell twice

Photo: Filip Ubran/ Unsplash

In November 2020, I independently published my first book at Gumroad. I had spent four months or so full-time deliberately researching, writing, editing, proofreading, and designing a PDF of ~18,000 words. That doesn’t sound like a lot of time, but you could say I spent most of the 2010s researching it (starting with this piece and the Prologue interviews).

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Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd