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How One Piece of Information Changed the Trajectory of My Career
A Portrait of How Information and Luck can Work
Just before I turned 20, I was interested in a marketing career, but I’d just gotten rejected from business school. I was losing hope. But, I kept it moving that summer before junior year of college. One of the many things I did was participate in a focus group for a social media agency.
At the end of the focus group, I got to chat with the founder Dave Wilkin, who founded Ten Thousand Coffees, and who I talked about my situation with. What he said would completely change the way I thought about it. Here’s what Dave told me:
“Why don’t you take the thousands in tuition you’re saving, spend it on some conferences, and go meet CMOs and marketing directors? You can actually meet the decision-makers that will get your career started.”
My mind was blown.
I ended up attending tens of thousands of dollars worth of conferences. I did this by:
- Taking Dave’s advice
2. Writing for Rob Lewis at Techvibes (now Born Digital)
