How to Win the Social Media Lottery

A Glimpse into the Metagame of Attention

Image: Chris Liverani/Unsplash

Angellist founder Naval Ravikant writes, “Every single tweet costs nothing and has the potential to reach the entire world.

“It’s the best lottery ever made.”

It’s difficult to predict what will be a hit or not, and luck is a factor, so the metaphor of a lottery works. Artist Pharell…