Inbounding

Photo: Product School/Unsplash

Is it better for you to find a new job and apply to it, or for a recruiter to come reach out to you? Is it better for you to find a new client and sell to them, or for a client to come find you? Is it better for you to reach out to a peer, or to have them reach out to you?

In business, you reaching out to someone is called “outbound,” and someone reaching out to you is called “inbound.”

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Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd