Rethinking Content Marketing Incentives to Improve the Internet

Image: Pepi Stojanovski/Unsplash

“To make marketing that doesn’t suck.”

I can’t tell if this phrase had imprinted itself into my mind, or if it was an original thought — if there is such a thing — when I was thinking about the future of my business. Then again, this sort of thing is what content marketers do best. We tell ourselves that we’re not doing marketing, that we’re better than…