There Is No Right Way to Do This

The 20 Second Creative Challenge

“What can you make in 20 seconds?”

Herbert Lui
2 min readApr 15, 2021

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Image: CHUTTERSNAP/Unsplash

“Life happens.”

There are always going to be days — maybe, even weeks! — where you simply are occupied. On those days, you’ll need some really short, quick, ways to keep making stuff. This is a question I suggest in my book on creativity, There Is No Right Way to Do This:

“What can you make in 20 seconds?”

Vin Verma, who goes by the name Internetvin, has made music and written code every day for a year. One of his techniques is to find a way to do music or code in 20 seconds (e.g., in coding, writing just a single line, print(“way too tired..”) — I originally sourced this at his Twitter, which has since disappeared).

Similarly, one of Bierut’s students, Zak Klauck, made posters in less than 60 seconds per day. Mike Winkelmann, known as Beeple, has made an original illustration every day for over a decade. He spent just a few minutes on days he had food poisoning, as well as on the day his child was born.

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd