The Business of Blockheads

Why I hated writing about writing, and how I learned to like it again

Herbert Lui
4 min readFeb 18, 2021

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Image: Kept in the Dark by John Everett Millais and Joseph Swain (1882)/Birmingham Museums Trust

A chef starting a blog can show off their recipes and photos of the food. A visual artist can write about and show their work. But a writer writing about writing… it doesn’t read right.

I don’t know when I started hating writing about writing. If I were to guess, it would…

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd