The Lifetime Value of an Idea

If a business strategist had a liquid lunch with a writer…

Herbert Lui
9 min readFeb 11, 2021

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Image: Fishing for Souls, Adriaen Pietersz. van de Venne, 1614/Rijikstudio

With my earlier piece, I talked about how I spent my time writing, accompanied by bubble tea and Jeezy. I realized, at the end of writing it, that I was trying to figure out how much value I was creating and extracting. Writing really is thinking.

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd