The Point of Playing isn’t to Win

Creativity is an infinite game

Photo: Mars Plex/ Unsplash

Writing a book was one of the best decisions I’ve ever made. The next-best decision was to write something I wanted to make.

That may sound dead simple to you, but to me, it wasn’t. I experienced what my friend Hamza Khan calls “marketing brain”, which he describes as, “We think about the product, we think about the design, we…



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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: