What it Means to De-Risk Your Artistic Work

Herbert Lui
4 min readJun 29, 2022
Photo: Loic Leray/ Unsplash

There’s a narrative that artists and industries took more creative risks in the past; one possible reason for that was the businesses and industry just was able to cross-subsidize different work. If they made a commercial success, that would fund the critical one. Author and critic William Deresiewicz writes:

In the past, one of the principal ways that the culture industry supported more…

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd