Why Quantity Should be Your Priority

The Key to Higher Quality is Higher Quantity

Herbert Lui
5 min readJul 29, 2013


Image via: Angelonfire

When Kobe was developing his jumper he’d spend his offseason making 2,000 shots a day. Not taking. Making.

— Chad Ridgeway, Bleacher Report

I was recently reminded of a simple general principle to operate by, especially for those of us in the early phases of mastery or wanting to expose ourselves to high-growth opportunities:

Quantity trumps quality.

Let me elaborate: quantity should be a higher priority than quality, because it leads to higher quality. The shorter path to maximized quality is in maximized quantity, and executing on the feedback after each finished product. (Some may say that this is a less refined form of deliberate practise.)

As David Bayles and Ted Orland write in Art and Fear:

The ceramics teacher announced on opening day that he was dividing the class into two groups.

All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.

His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: 50 pounds of pots rated an “A”, 40 pounds a “B”, and so on.

Those being graded on “quality”, however, needed to produce only one pot — albeit a perfect one — to get an “A”.

Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity.

It seems that while the “quantity” group was busily churning out piles of work—and learning from their mistakes — the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.

It’s easy to get caught up in analysis paralysis.

For example, I’d recently watched a Vice magazine clip with Kanye West, who says he would rather spend more time focusing on 14 tracks rather than…



Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd