Why You Need a Place to Play

Herbert Lui
3 min readAug 10, 2022
Photo: Jason Strull/ Unsplash

A few days ago, I wrote about the four inner beings of a writer. Susan Sontag called these the nut (i.e., the obsédé), the moron, the stylist, and the critic. Professor Betty Flowers called these the madman, the architect, the carpenter, and the judge.

I started my blog with the intention that it served as the surface for the inner being known as the nut/obsédé/madman/moron.

In other words, it’s where I practice my capacity for potentially looking stupid as a writer and marketer. Creative ideas are just ideas, looking for the right timing and context, until an influential person or group of people labels it with the perfect combination of original, useful, or surprising. Voila, a creative idea! (Looking stupid is an important component to scientific research as well.)

It’s inevitable that some great ideas will start off looking like bad ideas. (Ben Horowitz has an adage, “The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.”) This blog is where I share many of my ideas. It’s where I can create ugly, think stupid, and think wrong. I know it’s probably dumb.

The purpose to share though, is so I can get feedback on these thoughts. These ideas deserve the exposure, and if I’m lucky, other people will validate these ideas or criticize them, giving me valuable feedback to further…

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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd