Without a Word: How Kanye West Launched His Album Donda to His Church

Shh, church is in session…

Image: Kanye West Presents Donda/Apple Music

On Thursday, July 22, 2021, Kanye West set up his sanctuary at Mercedes Benz stadium, a listening party for his upcoming album Donda. The event sold out a few days prior, with a capacity of 42,000. Trapital’s Dan Runcie does some napkin math and sums it up well, “Very few artists can pull that off.”