Without a Word: How Kanye West Launched His Album Donda to His Church

Shh, church is in session…

Image: Kanye West Presents Donda/Apple Music

On Thursday, July 22, 2021, Kanye West set up his sanctuary at Mercedes Benz stadium, a listening party for his upcoming album Donda. The event sold out a few days prior, with a capacity of 42,000. Trapital’s Dan Runcie does some napkin math and sums it up well, “Very few artists can pull that off.”



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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd